Project 4 Designs for Custom Gummies For You

3.5"x2"Business Card Back

3.5"x2"Business Card Front

8"x11" Letterhead

Logo in Color (Top) and Logo in Black and White (Bottom)

Project 4 Mission Statement

Alicia Clifford

Project 4: Mission Statement & Notes

Sweet Caroline’s Olde Fashioned Candy Shoppe is a family owned town-staple located in the heart of quaint Stars Hollow, Connecticut. We have sugary treats for the whole family, and boxes full of chocolates for your sweetheart. A portion of each purchase of our homemade salt water taffy goes to The Humane Society of Hartford, a cause close to Sweet Caroline’s heart. We work in partnership with Taylor’s Olde Fashioned Soda Shoppe also in Stars Hollow, and consider our competition to be Fascia’s Chocolates Inc, located in Waterbury, Connecticut, but Sweet Caroline has been making candies for over forty years, and no one can beat her personal touch. We ask that our graphic designer build us a homey, old-fashioned brand, with a loving Sweet Caroline as our mascot. Our storefront dons a white and red vertical-striped scalloped awning.
Contact Us:
579 Maplewood Ave.
Stars Hollow, CT 06492
(435)-944-3706

Note: Fascia’s Chocolates Inc. is real.

Taylor’s Olde Fashioned Soda Shoppe is fake:

Healthy Lifestyle Poster

Illustrator Bubble Face

"Dollhouse" 

Julia died waiting for her daddy to come home with her new dolly. Her family moved out, unable to cope with her death. Now she kills anyone who moves in, and makes them her dolly.

Wanna play?

Movie Plot

Title: The Dollhouse
Stars: Alicia Clifford and Julia Clifford
Plot: 200 years ago, Julia died waiting for the dolly her daddy promised her. Now, anytime a new family moves in, she kills them and makes them her dolls.
Tag Line: "Come play with me."

I chose "The Great Gatsby" as a great movie poster. It's filled with symbolism, just like the book. The story itself, and the movie, are filled with double meanings. Here, the tux is also a glass, and a spotlight on Gatsby and Daisy dancing. The sharp black contrast also allows the olde-time font to shine through. I also like how the city line and car are crisply laid out at the bottom. I personally see the pocket as a house as well, where the lavish parties Gatsby threw are held. The poster gives off a 1920s feel, with simple black and white, but it is so bold. I personally love posters that are simple like this. It doesn't force your eye to see everything at once. They allow you to dissect the picture, whilst not giving away everything at once. The movie is glamorous, and so is this poster.